If you have been following podcast news in the last few months, you already know that Kylie Kelce podcast ratings have completely taken the industry by surprise. A field hockey coach, mother of four, and wife of NFL legend Jason Kelce — Kylie Kelce did what almost no one thought possible. She knocked Joe Rogan off the number one spot on both Apple Podcasts and Spotify with her very first episode. This post covers everything you need to know about Kylie Kelce podcast ratings, her listener numbers, her Wave deal, notable guests, and why her show Not Gonna Lie has become one of the biggest podcasts in the world today.
Kylie Kelce Podcast Ratings: The Launch That Shocked the World
When Not Gonna Lie debuted on December 5, 2024, Kylie Kelce podcast ratings immediately went historic. The show reached number one on both Apple Podcasts and Spotify within its first week — dethroning The Joe Rogan Experience, which had held the top spot for years. According to Wave Sports and Entertainment, the show amassed 25 million combined audio downloads and social media views in its very first week alone. That number is not a typo. Twenty five million in week one is a figure that most established shows never reach in an entire season. Kylie Kelce podcast ratings in that opening period confirmed that this was not a celebrity vanity project — it was a genuine cultural moment. You can listen to the show directly on Apple Podcasts and Spotify where new episodes drop every Thursday.
Who Is Kylie Kelce and Why Do Her Ratings Matter?
Before diving deeper into Kylie Kelce podcast ratings, it helps to understand who she is beyond the Kelce name. Kylie Alyssa Kelce was born on March 23, 1992, in Narberth, Pennsylvania. She studied communications at Cabrini University where she was also a four-year starter on the field hockey team, earning All-CSAC honors multiple times. She married Philadelphia Eagles center Jason Kelce in 2018 and together they have four daughters — Wyatt, Elliotte, Bennett, and Finnley Anne who was born in March 2025.
What makes Kylie Kelce podcast ratings so impressive is the context. She was not a traditional media personality before launching the show. She was a high school field hockey coach and a mom. She had gained recognition through social media and guest appearances on Jason and Travis Kelce’s show New Heights — but nobody predicted she would immediately hit number one. The authenticity that listeners had seen in glimpses on other platforms turned out to be exactly what audiences were waiting for at full volume on their own show.
Kylie Kelce Podcast Ratings: What the Numbers Actually Say
Kylie Kelce podcast ratings have remained strong well beyond the initial launch buzz. The show was listed as the number two top new show of 2025 on iHeart, behind only Good Hang with Amy Poehler — a ranking that Kylie herself acknowledged on air with characteristic humor. The show has also won Podcast of the Year recognition, which Kylie reacted to during a solo episode in 2026. The consistent weekly release schedule — every Thursday without fail — has kept Kylie Kelce podcast listeners coming back reliably. The show is capped at roughly 45 minutes per episode, a deliberate choice Kylie explained as respecting the timeline of busy women. That decision has proven smart because it fits perfectly into a commute, a gym session, or a lunch break.
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Kylie Kelce Podcast Deal: Wave Sports and Entertainment
Understanding Kylie Kelce podcast ratings also means understanding the deal behind the show. Not Gonna Lie is a Wave Sports and Entertainment original — the same company that produces New Heights with Jason and Travis Kelce. Wave had already seen Kylie perform well as a guest on New Heights, with that episode ranking as one of the highest performing in the show’s history. Giving her a show of her own was, in the words of Wave’s EVP of Original Content Tunde St. Matthew-Daniel, a no-brainer.
Wave secured seven figures in brand deals for Not Gonna Lie before a single episode ever aired. Dunkin was named the exclusive launch partner. Since then, the show has featured sponsorships from major brands including Allstate, DoorDash, WhatsApp, CVS Health, Lululemon, and Pull-Ups among others. The advertising interest reflects exactly what Kylie Kelce podcast ratings represent to marketers — a highly engaged, brand-safe audience of women, parents, sports fans, and pop culture followers that advertisers want to reach. Wave itself was named one of Time magazine’s most influential companies of 2025, in part because of the success of Not Gonna Lie.
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Kylie Kelce Podcast Listeners: Who Is the Audience?
Kylie Kelce podcast listeners are one of the most valuable audiences in podcasting right now. The show is designed primarily for women — specifically busy mothers, sports fans, and people who want candid conversation without the usual celebrity polish. Kylie’s episodes cover modern parenting, women in sports, social media trends, mental health, and family life. The tone is direct, funny, and completely unfiltered. Listeners consistently describe the experience as feeling like they are having brunch with a friend rather than listening to a media personality perform for an audience.
The demographics behind Kylie Kelce podcast ratings are exactly what advertisers dream about — an audience that is engaged, loyal, and actively responsive to the brands Kylie genuinely endorses. A Hasbro campaign featuring Kylie and the Peppa Pig brand generated over 13 billion impressions with over 700 earned media placements, one of the most widely talked about announcements the brand had ever made according to their own SVP. That kind of campaign performance explains why Kylie Kelce podcast ratings translate directly into serious commercial value.
Kylie Kelce Podcast Guests: Who Has Appeared on Not Gonna Lie?
Kylie Kelce podcast guests have included a remarkable range of voices from entertainment, sports, and culture. Notable guests include Grammy-winning singer Meghan Trainor, WNBA star Paige Bueckers, ESPN analyst Mina Kimes, actress Jennifer Garner, Olympic skier Mikaela Shiffrin, figure skating commentators Johnny Weir and Tara Lipinski, wildlife advocate Robert Irwin, and hockey widow Meredith Gaudreau in an emotional episode following the death of her husband NHL player Johnny Gaudreau. Comedian Caleb Hearon became the show’s first return guest — a small detail that tells you something important about the quality of conversations Kylie creates. The variety of Kylie Kelce podcast guests reflects the show’s genuine range — it is not locked into a single niche, which is one reason Kylie Kelce podcast ratings have stayed high across multiple audience segments.
Kylie Kelce Net Worth: What Has the Podcast Done for Her Finances?
Kylie Kelce net worth in 2026 is estimated at approximately two million dollars in her own right — a figure that reflects income specifically from the podcast, brand partnerships, and media opportunities she has built independently of her household finances with Jason. This is significant because Kylie’s public career as a media personality only truly began in late 2024. The speed at which she has built personal financial standing through the show is a direct result of Kylie Kelce podcast ratings performance. When your first episode beats Joe Rogan and you secure seven figures in brand deals before episode one even airs, the financial trajectory is clear. The broader Kelce household picture is considerably larger — Jason’s NFL career earned an estimated 88 million dollars in contracts, and his New Heights deal with Amazon’s Wondery alongside Travis was reported at 100 million dollars over three years. But Kylie Kelce net worth as an independent media figure is now firmly in the millions and growing.
Kylie Kelce Podcast Today: Where Does the Show Stand in 2026?
In 2026, Kylie Kelce podcast ratings remain among the strongest in the industry. The show continues to release new episodes every Thursday. Recent episodes have covered Kylie’s one year postpartum journey, spring break with four kids under six, her 2026 Ins and Outs list, a Winter Olympics special, and the viral Jessica TikTok trend. The show has also expanded into F.A.F.O. — a limited series spin-off on YouTube that Kylie has teased several times on the main podcast feed. Kylie Kelce podcast today is not just surviving the post-launch buzz phase — it is thriving as a consistent top-tier show that new listeners discover every week while existing fans stay deeply loyal.
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Why Kylie Kelce Podcast Ratings Matter for the Industry
The story behind Kylie Kelce podcast ratings is bigger than one show. It is a signal about where podcasting is heading. Women-led shows are no longer a niche — they are a dominant force. Sports-adjacent content created by personalities who are not the athletes themselves is proving to have massive commercial appeal. And authenticity — the real, unfiltered kind that Kylie delivers every week — is consistently outperforming polished, corporate-produced content when it comes to audience loyalty and engagement.
The fact that a field hockey coach and mother of four knocked Joe Rogan off the number one spot on day one of her podcast career is not just an interesting fact. It is proof that audiences are ready for voices they have not heard before — voices that feel like real people, not brands performing humanity. Kylie Kelce podcast ratings in 2026 are the result of that authenticity meeting the right platform, the right production team, and the right moment in podcasting history.
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